• Developed long-term relationships with a portfolio of content partners, such as FANGORIA, LG OLED, Shudder, Netflix, Gunpowder & Sky (ALTER, Dust), Morgan Creek and IFC Midnight, while connecting regularly with key business executives and partners.
• Worked closely with the business development and marketing teams to identify, create, and execute marketing opportunities for new or existing partners.
• Contributed to both Letterboxd's How I Letterboxd series and Journal publication.
• Created and managedt Letterboxd's horror community, Horrorville, which has 75,000+ members.

• Supported the AWS GSMT team in setting and communicating overall goals and key performance metrics for the business unit.
• Worked with the global social media team to define, create and maintain detailed documentation (SOPs) and workflow processes for all social publishing.
• Owned functional/operational social media support tickets, requests, escalations, etc. from AWS social media users.
• Maintained both the administration of AWS' Sprinklr environment (300+ active users) and 75+ AWS brand social media accounts across existing and emerging social platforms.

• Created copy and image/video assets for Dread Central's social media channels (Facebook, Instagram, Twitter, YouTube).
• Ensured all copywriting and content were presented through an inclusive lens.

• Worked with the global social media team to maintain detailed documentation (SOPs) and workflow processes for all social publishing.
• Supported the AWS team in setting and communicating overall goals and key performance metrics for the business unit.

• Worked with both Undock's CMO and Marketing Manager to develop project plans and manage the workflow for all creative work from brief-intake to final execution.
• Drafted emails, newsletter, social media, and blog content for the company's content strategy and reinforce key brand messages.

• Worked with band members to execute cohesive and engaging social media strategies.

• Managed Atari Teenage Riot's social media messaging and interactions across social media platforms, incl. Facebook, Instagram, Twitter, Spotify, Apple Music, Vimeo, YouTube, Soundcloud, and Tumblr.

• Owned and led the definition, conception, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community programs, and more.
• Identified key insights from data that help inform content, audience development and campaign planning and optimization, and then prepared and delivered findings to key partners.
• Monitored community/customer engagement, as well as other community-related metrics, and provided reports, insights, and feedback to stakeholders regularly.
• Worked closely with platforms (Facebook, Instagram, Twitter) and agencies/vendors to identify opportunities.
• Generated weekly, monthly, and quarterly metrics reports to show high-level overview of social media’s performance.
• Worked cross-functionally and with social agencies to develop highly engaging, on-time and effective social campaigns to acquire, engage and delight Sling TV subscribers.

Highlights:
From April 2016 to May 2018, Sling TV's Facebook, Instagram and Twitter accounts grew 311%, 1500% and 89%, respectively.

• Developed and executed content and social media strategies to both raise awareness and generate sales.

• Assisted with developing content calendars for social media platforms while ensuring content is aligned with brand voice and strategy to grow fan-base, stir discussion and drive traffic.

• Scouted for talented influencers on Facebook, YouTube, etc. to participate in gen.video’s network and campaigns.
• Managed the communication with specific groups of video creators around brand programs, including recruitment messaging, email invitations, and customer service.

• Developed and implemented Animoto’s B2B and B2C social media strategy, identifying and evaluating areas of opportunity to ensure strategy engages key stakeholders.
• Managed both social media and blog content calendars and ensured that creative deliverables are met in a timely manner.
• Partnered with appropriate teams for/on marketing campaigns, influencer relationships, and other acquisition efforts.

All blog posts can be found at animoto.com/blog/author/br….

• Maintained and developed the online community strategies for social media campaigns on Facebook, Twitter, and LinkedIn.

• Provided coaching and training to improve adoption of the Mintent product by each customer.

• On-boarded new customers (trial and paying) while understanding their use cases and work processes in order to provide the best guidance on how to set up their account(s).

• Acted as the main point of contact throughout the customer’s life-cycle, defining success plans with key deliverables, and ensuring clear communication across customer's operational areas.

• In September 2011, I created/founded AlleyWatch as both a newsletter (15,000+ subscribers) and online publication dedicated to the New York tech scene. In 2012, I raised a seed round and hired an executive team to grow the company.

• Developed creative, efficient methods to drive awareness and engagement to the #GivingTuesday website by identifying key Internet and technology companies to align with.
• Managed #GivingTuesday’s social media channels with the UN Foundation to promote the initiative’s message and global partners.

• Created and led community & marketing initiatives to maintain strong, strategic relationships with conference speakers, attendees, sponsors/partners, and startups.

• Managed all building operations and communicate with market support to ensure highest level of member satisfaction
• Developed community initiatives designed to create connections between members, including member introductions, overseeing events, electronic and print communications, and building tours.
• Managed a team of community managers to reach sales goals and execute on their objectives as an individual and a team.

• Identified and managed traffic-driving, revenue-generating, and brand-building opportunities.
• Enhanced content partnerships with established media brands (USA Today, Washington Post, Yahoo!, Zite).
• Assisted advertising agency (Federated Media) with creation of campaigns by creating headlines and focus of content.

• Assisted in the development and execution of PR strategies, including all areas of integrated communications (media relations, social media, creative, brand integration, talent integration).

• Managed monthly reports for partner content performance, focusing on audience analytics, engagement and referral traffic.
• Planned and executed national events (US Summer Tours, SXSW, Social Good Summit etc.).
• Created and launched social strategies for the Mashable brand across Facebook, Twitter, Meetup.com and other social channels.
• Established relationships with companies and vendors to grow Mashable’s brand through content and mobile partnerships.
• Launched the first-ever worldwide Social Media Day, which included more than 10,000 participants in over 100 countries.
• Created and managed Mashable's social media support channels ("MashableHQ") across Facebook, Instagram, Tumblr, and Twitter.

I ran a record label from 2001-2007, releasing albums from some of my favorite artists, including Bomb 20, Christ Analogue, and Heartworm.

It’s a match made in hell as Horrorville editor Brett Petersel joins Gemma and Slim in a basement studio surrounded by zombies to talk through four of his favorite horror films: Clive Barker’s Nightbreed, Karyn Kusama’s The Invitation, Bruce McDonald’s Pontypool and Waxwork from Anthony Hickox. We’re talking uncomfortable dinner parties, single-location horror, Gemma’s terror of wax museums, Slim’s fear of terrible podcasting etiquette and how Brett’s love of Nightbreed could rescue people from cults. Plus: that one time Brett and Slim met Tom Cruise together.

Filmmaker Lee Cronin talks with Horrorville editor Brett Petersel about creative weaponry, leaving the cabin behind and the many gallons of blood it takes to make an Evil Dead movie.

Horrorville editor Brett Petersel shakes the Christmas presents to find a robotic Santa Claus, a killer Christmas tree and an extremely evil Grinch among this year’s holiday horror treats.

Horrorville editor Brett Petersel invites the Letterboxd crew to revisit their favorite classic and current first-time horror watches of 2022.

Sarah and Carrie are joined by Brett Petersel to discuss the copious amounts of food in American psycho - from the many pretentious dishes to the desperately coveted restaurant reservations, score that table at Dorsia and join us for a delicious chat.

What 30 of the best minds in social think large brands must do to succeed in being social at scale.

IMDb | Letterboxd

In a forsaken, dilapidated town, four inseparable friends long for a brighter future and unwittingly forge a sinister bargain with the devil to transform their destinies. This ill-fated agreement leads to a fiendish pact where they must relinquish their souls in return for their most profound desires. When the friends resist, the devil presents them with an insurmountable task: unravel an enigmatic riddle within a mere 24 hours or endure eternal damnation. As the friends race against time to decipher the conundrum, they soon discover that the devil has even more nefarious schemes in store.

IMDb | Letterboxd

A wannabe monster hunter helps a bloodthirsty gang of vampire chicks expand their business by creating a new app to turn their victims into customers.

‘Onlyfangs’ Shows Sexy Vampires Near You! (Dread Central)

IMDb | Letterboxd

A filmmaker hires AI sex dolls to save his disrupted porn business, but his fantasy of porn mogul dreams soon turns into his worst nightmare.

IMDb | Letterboxd

The lead singer of Scream Dream, Michelle Shock, has been accused of devil worship by the media. She gets replaced by Jamie, and then things get crazy as Michelle invokes a demon to take her revenge.

IMDb | Letterboxd

IMDb | Letterboxd

Phoebe is an obsessed fitness nerd who gets her big break on a sleazy workout video. After being ridiculed by her co-stars, Phoebe befriends a mafia princess wild child who teaches her how to murder her way to the top.

IMDb | Letterboxd | Vimeo

After several failed rounds of IVF, an artist retreats to her remote cabin to throw herself into work -- only to be met by a dark, sinister presence that ultimately forces both a confrontation - and a choice.

Alley is working to enforce and ensure that Internet safety rules and regulations are followed and enhanced.

Social media platforms and other corporations have implemented their versions of TOS (Terms of Service), but have not enforced them. This has allowed multiple acts of harassment to occur, leaving a trail of victims in its path. We can no longer allow this to happen.

Alley's goal is to monitor, legislate, and enforce new TOS for and with these platforms to ensure that no criminal activity of any kind is slipping through the cracks.